The Strengths of SMS vs In-App Push Notifications
Often we’re asked whether a brand should use in-app push notifications or SMS for their mobile engagement and loyalty programs. It is clear that push notifications and SMS each have their own unique strengths. What is best for you depends on your mobile use-case.
SMS is the obvious choice for those trying to reach non mobile app users, but when you have app users and messages you want to get to your customer, the choice can become a little less clear. Hopefully this chart will help guide you to a decision.