Victoria’s Secret is a leader in the retail market with over 1000 stores nationwide. Upon the launch of a new flagship store location in New York, Victoria’s Secret sought out inventive ways to engage and drive potential consumers to their stores.
Driving consumers to engage with Victoria’s Secret and enter retail locations, we developed a campaign that included the use of Bluezones & WiFi.
As consumers walked past the select Victoria’s Secret stores, and into the range of the Wifi and BlueZone, their phone vibrated and they were invited to download exclusive Victoria’s Secret content such as video clips, special discount offers and other rich media directly to their mobile phones.
A significant number of handsets were detected, with a high percentage entering the store to look at products and redeem offers.