World Famous theme park

82% increase in mobile conversion rates post responsive site launch
Timeline: 8 weeks

World Famous theme park:
The theme park needed to create a mobile optimized version of their ticket purchase flow, which was currently delivering an un-optimized desktop experience. After a short timeline of responsifying their existing site, the Merkle 5th Finger team also addressed server side optimization to increase site performance.

  • 82% increase in mobile conversion rates post responsive site launch
  • Decrease 30-50% of page weight from existing web content
  • "This is one of the smoothest projects we've ever had with a vendor to date, we've been really impressed." – Senior eCommerce Manager

1 800 Contacts

Achieved mobile optimization without managing an additional site.
Timeline: Less than 12 weeks

A separate m.site was hurting 1­-800­ CONTACTS with maintenance costs and poor SEO. In an ideal world, mobile customers would be able to quickly access the most popular brands and check out seamlessly. We’re in the business of creating ideal experiences, so we wrote some code to deliver exactly what they wanted. A/B testing showed it to be a clear winner, and 1­-800­ CONTACTS received a responsive site without rebuilding in under three months.

  • A/B testing against m.site showed 8.9% increase in conversion rate with ResponsiveJS.
  • ResponsiveJS drastically reduced maintenance costs and effort.
  • 1­-800­ CONTACTS boosted their organic SEO traffic through having a single URL solution.

NARS Cosmetics

ResponsiveJS increased smartphone checkout conversion by 54%
Timeline: Less than 14 weeks

Customers wanted a better checkout process from mobile devices, but NARS wanted to avoid maintaining a mobile site. They wanted to provide an intuitive mobile experience without sacrificing the striking imagery that, as a cosmetic company, is paramount to their brand. We collaborated with their team to deliver a solution that worked for their users, kept the bold imagery, and still loaded quickly.

  • ResponsiveJS increased smartphone checkout conversions by 54%.
  • Increased tablet checkout conversions by 24%.

MUNCHKIN

Achieved mobile optimization without managing an additional site.
Timeline: Less than 14 weeks

Midway through the implementation of their new desktop site Munchkin, Inc. realized that they wanted to expand the site to include optimization for mobile devices as well. They decided to implement ResponsiveJS as they needed to create a great mobile experience without making modifications to the desktop code base, which was already in progress.

  • Responsive site launched mid January 2014
  • Achieved mobile optimization without managing an additional site