Who Is Merkle

Merkle’s team of world-class digital media, customer engagement and experience development experts strategize, personalize and optimize customer-centric experiences.

Our market-leading approach to customer relationship marketing (CRM) is a technology-enabled, data-driven method we call Connected CRM (cCRM). Merkle helps retailers intelligently target, strategize, and execute across all touchpoints, including web, email, mobile, social, direct mail, search, and display. Merkle’s highly targeted and individualized approach to retail delivers higher conversion rates and greater ROI for every retail client.

Merkle is the largest privately-held customer relationship marketing agency in the U.S. For more than 25 years, Fortune 1,000 companies and leading non-profit organizations have partnered with Merkle to build and maximize the value of their customer portfolios and return on their marketing investments. In today's competitive environment, it's not enough to provide great products and services. What matters is how these capabilities create and support marketing strategies that influence consumer behavior over time. This is Merkle's mission.