Seek out inventive ways to engage and drive traffic into the new Victoria’s Secret flagship store openings in New York.

We felt that the use of Bluetooth, as a technology to enable proximity marketing, would allow Victoria's Secret to vibrate in the pockets of consumers walking past the store, and entice them to come and check out the new flagship store experience. 

As consumers walked past the select Victoria's Secret stores, and into the range of the BlueZone, their phone vibrated and they were invited to download exclusive Victoria’s Secret content such as discount coupons and video clips of the Victoria's Secret models.

Due to the success of the campaign, our BlueZones are continuing to be included in future Victoria’s Secret events and at additional locations.
Over 60,000 handsets have been detected in the Victoria's Secret BlueZones with over 1,000 downloads and 600 in-store offers redeemed. This was clearly an indication of a viral element with drives toward impulse action and in-store purchases.