What's in it for Teens? Read more... Have you ever run into a teen without a phone or, better yet, one who isn't asking, "What's in it for me?" Rarely, right? So, when looking at marketing strategies targeting teens, you can't ignore mobile. You should even consider...

Haiti meets the intersection of Mobile Marketing and Social networking Read more... Firstly, if you haven't already, consider texting HAITI to 90999 to donate $10 following the devastating Earthquake on Jan 12. Whilst I'm saddened by the tragedy of Haiti, the 90999 shortcode has already raised $10m. At $10 per donation, that's...

are mobile search ads for every marketer? Read more... "No" according to 5th Finger CEO, Patrick Collins. The gloves come off in a feature from DMNews.com about marketers and mobile search advertising. "To ensure an optimum user experience, mobile search should only be used when a brand can support...

get ready for the mobile application development boom in 2010 Read more... Our CEO, Patrick Collins, was recently quoted in a great article by Amanda Kooser of the AOL Small Business website. In it she talks about the sudden boom in mobile application development startups. They need to quickly prove themselves in...

mobile internet presence of the top 100 brands Read more... The top 100 brands are out from Interbrand. How many of those brands have bothered to build a nice usable mobile internet experience? See the full list below. indicates the brand has a mobile specific site. indicates no mobile specific...